Boys & Girls Club Ad: Chapter 2

This ad for the Boys and Girls Club is saying that by sending your child or children to this clubs will help prevent them from participating in violent activities. When they come here, they will most likely follow their dreams or participate in a hobby that they love. This ad captures the attention of people by saying "The sound of a guitar or a sound of a gun." It gives the parents an ultimatum of having their child play a guitar or play with a gun. The parents would rather their child play with a guitar over a gun any day. I feel as if this ad captures the social perception and desire for success and happiness because the Boys and Girls Club does help establish those fundamental structures of success and happiness in their clubs everywhere. They want the kids who go there to have a great life and they help out the business parents. The parents or anyone who has a child or children they look at for is the the audience for this ad. I know this because I know that the Boys and Girls Club is for children and the children (depending on the age) won't grasp the concept of this ad, only a parent or guardian can. Also, children are the ones who are easily influenced and the comparisons in the ad are for children who are influenced easily. This ad symbolizing the change one person can have on an other. The overall message of this ad is to send your child to the Boys and Girls Club so that they have a change to be a kid and not get caught up in violence. I think this ad is effective overall because if I had a child and needed somewhere for them to go that would keep them from violence, I would send them to the Boys and Girls Club. Also, I have done a lot of volunteer work at my local Boys and Girls Club, and while I was there I saw how much the kids enjoyed it and how rules were forced. The kids actually did their homework because they made time for that in their schedule. Also, the people their enforced rules and when a child broke them, they had to pay the consequence which was a time out. I found it very helpful and you could tell that the kids were actually learning the fundamental structures of rules, success, and happiness at a young age. Which is great because they will benefit it in the long run. Overall, I think this ad is wonderful because it does make the comparisons of what could happen if a child did and didn't go to the Boys and Girls Club. I know a lot of children don't for some reasons, but I think it would be a good idea if they did especially if they aren't being supervised by an responsible adult. It would also ease the mind of the busy parents who are at work and can't keep an eye on their child if they did send their child to the Boys and Girls Club.